Last weekend I was struck with motivation to update my website copy. I had been thinking about it for well over a year but haven’t been quite sure on what or how I needed to go about it.

For nearly two years the website copy struck a dreamer tone, gushing about creating magic and a cheesy line about making users smile. The site also strongly featured my fascination with being a unicorn (developer-designer hybrid) which now, a few years later, means nothing more to me than some skills I have.

Clearly this website didn’t reflect me anymore. And when I wrote a peppy introduction for a new Slack team I joined, I somehow knew that my site needed more of that tone - more me.

The writing process

So I went about writing this new copy using the same storytelling process my cousin taught me in this vlog I made.

1. Start at the end goal
2. Decide on the emotional journey
3. Fill the plot points 
4. Smooth it over

I followed this process to a tee, all in a Twitter Thread:

Arjun @arjunkalburgi: 

My website copy needs a refresh.
This is my potentially super long thread of me doing this.

1:00 AM · Feb 28, 2021

First I started with the end goal:

I want the audience to take away that I'm a 
contagious energy, with a wide skill set that 
finds joy from exploring.

Then I decided on the emotional journey I wanted the readers to take:

1. Start upbeat and bold, so the audience is like wow this guy. 
2. But then get thoughtful and a little deep (not too deep) 
3. Coast on that balance for a bit 
4. Then tightly wrap it up with some joy

Then the plot points to go with the emotional journey

1. Bold introduction 
2. Core drive 
3. Things I've done 
4. Continuing exploring

And finally writing it. I went through 3 drafts, all on Twitter, until I got to something I was happy with.

The Mission: Connect 🤙🏾 Make 🔨 Smile 😁 

I'm a doer. What can I say, I got that extrovert energy. 

I think being a people-person fuels my curiosity. I mean, 
how crazy would it be to build something at scale, that just 
works for so many unique personalities?

For that dream, I've been a developer, a designer, organized 
project specs, mapped out business models and talked to 
experts in all kinds of different fields. 

Human beings are so complicated, peace out I gotta go learn more!

Summary

I was so amazed by how nicely the process worked and even more surprised with how nicely it was to iterate on Twitter (although I wish the character count was larger! haha).

I have more faith than ever in this process now and will be using it much more often!